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10 Copywriting Strategies Every Entrepreneur Needs to Know

Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale. Before...

Look for the Good Apples

Leverage Your Attitude, Save the Whole Barrel When the conversation turned to his status as the first American to hold the much-coveted WBC World Heavyweight Championship belt in eight years, no one would’ve batted...

Ecommerce SEO for Intermediates: How to Break Through $1 Million in Organic Sales

So you’ve been promoting and selling goods and services through your e-commerce store for quite some time — with little to no results. Maybe you’re not getting as much traffic as you’d like. Or maybe you are...

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Posted by Daniel_MarksAlmost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found...

How Do You Change Organizational Culture?

6 Steps to Turn Things Around Years ago, I was on a panel discussion led by Phil Cooke. Our topic was “How to Change Organizational Culture.” This is something every leader eventually faces. Phil...

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfishWe know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing...

ROPO: 2018’s Most Important Multichannel Digital Marketing Report

Posted by RobBeirneDigital marketers have always had one drum they loudly beat in front of traditional advertising channels: "We can measure what we do better than you." Now, we weren't embellishing the truth or...

Seven Steps to Successful Project Planning

Lately, I have been part of several project teams. Some of these experiences have caused me to sit back and analyze the project planning process to understand how project management planning and implementation could...

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of...

How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts

Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while a single element of your site may be the focal point, it’s not the only...

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